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Video Library


The ASMP videos are offered for free with the goal of strengthening the careers of independent imaging professionals. These videos are licensed by ASMP under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Creative Commons License You are welcome to share copies of these videos provided that attribution is given to the presenters and to ASMP, that the videos are not edited or altered in any way, and that there is no commercial use of these works. We encourage you to follow our instructions on how to embed these videos into presentations, blogs or websites. By spreading quality information on proper business practices and techniques, you can help strengthen our industry.

 

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Strictly Business 3
The Future of Art & Commerce
ASMP Symposiums
Instructional Podcasts
Promotional Videos
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Strictly Business 3
Copyright Symposium

 

Strictly Business 3

Adaptation: New Skills For the Changing Media Landscape with Tom Kennedy

Tom Kennedy honestly confronts the challenges of the continual media changes while simultaneously offering inspiration and hope for new roles as imaging professionals.

 

The Agile Photographer: A Multimedia Partner for Business with Jay Kinghorn

By integrating new roles with your existing photographic services, you become a trusted partner and adviser to help clients navigate the myriad visual marketing options available, serving an integral and irreplaceable role in your clients’ businesses.

 

The Artist Lost and Found Part I with Sean Kernan

Photographers—all of us, of any age—begin like wide-eyed children. The deep art instinct opens us to the world and rewards us with the joy of just seeing. Then we make it our business, which supports us, but also pulls us away from the reason we started. If you think this loss doesn’t effect your business…think again.

 

The Basics of Copyright, Licensing and Pricing with Susan Carr

This overview covers the essentials of copyright and explains how copyright, licensing and pricing are connected. Then it offers practical steps for determining your fees.

 

Breaking Into the Biz with Judy Herrmann

Here are pragmatic steps and strategies for students and emerging photographers starting a photography career.

 

Business Basics Primer with Judy Herrmann and Richard Kelly

This workshop covers the basics of running a photography business. Learn about building your professional team: an accountant, a lawyer and an insurance agent. Follow this with a run-through of photography-specific paperwork and client management. Then the basics of model and property releases and trademark law are discussed.

 

The Future of Licensing with Susan Carr and Richard Kelly

Susan Carr and Richard Kelly share clips from the 2010 Copyright Symposium and analyze how image licensing has changed in this new economy. They offer important insights into future opportunities for photographers to take back control and monetize their work.

 

Making People Love You Madly with Colleen Wainwright

Learn how to let your glorious creative light shine through in every aspect of your marketing, promotion and services — and have the time of your life doing it.

 

Multimedia & Digital Video Primer with Jay Kinghorn

Confused about where to start on shooting video? Frustrated by a slow workflow or poor quality video output? This video teaches you the key concepts necessary to make your first steps into the world of digital video or multimedia smooth ones.

 

Reality: The New Negotiation is Sales with Blake Discher

Learn to not waste time on folks who base decisions on price. Instead, learn how to position yourself for success, overcome your fear of the sales process and understand what it means to be a professional in sales.

 

Secrets to Driving Traffic to Your Blog with Rosh Sillars

Photography buyers use blogs to help select photographers; help them find yours.

 

Strategic Reinvention with Judy Herrmann

Real-world tools and strategies for building a creatively and financially rewarding career while adapting to changing realities.

 

The Future of Art & Commerce

What Everyone Should Know About Copyright with Susan Carr and Richard Kelly

This webinar provides users and creators of visual content with a basic understanding of copyright, including the history of copyright law and how current laws affect the use of visual content. With an emphasis on considerations specifically related to copyright in the digital age, it provides an overview of solutions pioneered by organizations such as Creative Commons, CCC, PLUS and Public Knowledge, as well as tips for identifying creators of unattributed works.

 

Registering Copyrights in the U.S. with Jim Cavanaugh

This program explains what copyright registration is and why it’s important for both users and creators of visual content to make sure the works are properly registered. It provides best practices for registration and outlines the different categories of registration typically used for visual works. A separate podcast available here walks you through using eCO, the Copyright Office’s online registration system.

 

Understanding Fair Use with Fred Haber & Victor Perlman

The legal counsels for CCC and ASMP provide an in-depth explanation of how the Fair Use Doctrine is applied in the United States, including the factors considered when determining if a specific instance qualifies as a fair use, case studies showing how the courts interpret this doctrine, and common misunderstandings of what qualifies as fair use.

 

What Everyone Should Know About Licensing with Susan Carr

A comprehensive overview of licensing for creators and users of visual works, this webinar includes detailed explanations of the categories of use that can be licensed, the relationship between usage and compensation, the pros and cons of Creative Commons licenses, and the difference between unlimited rights licenses, Work Made For Hire agreements and Copyright Transfers.

 

How to Write (and Read) Licenses with Jeff Sedlik

This webinar provides a step-by-step review of each of the components that all licenses should address and explains how users and creators can simplify the licensing process by using standardized terms organized in a list format. It includes an explanation of how the Picture Licensing Universal System’s glossary and license registry can facilitate the licensing process.

 

Examining Compensation Models for Visual Content with Eugene Mopsik, Michael Bilbrey and Joe Wikert; moderated by Chris Kenneally

Three industry professionals representing creators, advertising agencies and publishers respectively discuss how digital distribution has affected compensation models and business practices for creators, users and distributors of visual content.

 

Alternate Approaches to Reusing/Relicensing Existing Visual Content with Patrick Donehue and Allan Murabayashi; moderated by Judy Herrmann

Two stock industry experts explore the distribution models available to creators and users of stock imagery, the shifting role of large stock image distributors and the resulting changes in user and creator responsibilities.

 

License Tracking: Systems & Technologies with Roger Feldman, Linda Burman and Leila Boujnane; moderated by Judy Herrmann

Following brief presentations on the Picture Licensing Universal System (PLUS) License Registry and other licensing tools, Digital Asset Management Systems and Image Recognition and Search technologies, expert panelists answer questions and explain how these three tools can be used to track license expirations and other restrictions, and connect license and ownership information to individual images.

 

The Future of Licensing with Eugene Mopsik, Frederic Haber and Henry Oh; moderated by Richard Kelly

Three copyright and licensing experts with differing backgrounds and perspectives speak candidly about how the licensing model is changing in response to the democratization of image creation, the shift from print to electronic media, the influx of non-professional buyers now using imagery for commercial purposes and the difficulties of determining and tracking how images will be used and distributed.

 

(re)Imagining the Future with Tom Kennedy, Robert Levine, Rob Haggart and Judy Herrmann, moderated by Richard Kelly

Full of thought-provoking insights into the challenges and opportunities available today, this wide-ranging conversation between five industry experts explores the changing roles of professional and amateur visual content creators, publishers, distributors and their audiences.

 

ASMP Symposiums

Sustainable Business Models Symposium, September 2012, New York

On September 27, 2012, ASMP presented an important new symposium titled Sustainable Business Models: Issues and Trends Facing Visual Artists. The all-day event featured imaging professionals who are responding to new economic realities by adapting their business models.

 

View the sessions.

 

Copyright Symposium, April 2010, New York

On April 21, 2010, ASMP presented Copyright and the New Economy: Issues and Trends Facing Visual Artists. Through individual presentations and a panel discussion, the group addressed the sweeping changes in the way images are used and distributed in this digital age. Our speakers came from different vantage points, but they were in agreement that the present copyright system is out of sync with today's ease of information copying and sharing. The panelists offered differing and personal views on how independent creators can realize appropriate compensation for their work.

 

Opening Remarks and Overview of Copyright Law from Gene Mopsik, Executive Director, ASMP, and Victor Perlman, General Counsel, ASMP, respectively.

 

Introductory Remarks for Panel Discussion from Richard Kelly, ASMP President 2009-2011
Each panelist shares how copyright impacts their work and life, as well as their feelings on likely changes in the future.

 

Introduction of Panelists and Lecture by Lawrence Lessig, Director of the Edmond J. Safra Center for Ethics and Professor of Law, Harvard Law School. Moderator is Jay Kinghorn, Lead Consultant and Trainer, Kinghorn Visual.

 

Jeff Sedlik, Founder & CEO of the PLUS Coalition

 

Chase Jarvis, photographer, director & social artist

 

David Carson, U.S. Copyright Office General Counsel

 

Liz Ordoñez, photographer

 

Darrell B. Perry, Former Director of Photography, The Wall Street Journal

 

Panel Discussion "Copyright and the New Economy: Issues and Trends Facing Visual Artists", moderated by Jay Kinghorn
Panelists: David Carson, Chase Jarvis, Lawrence Lessig, Liz Ordoñez, Darrell B. Perry and Jeff Sedlik
A lively discussion, including questions from the audience, covers the current problems with the copyright law and future possibilities.

 

Instructional Podcasts

Registering Your Copyright with Susan Carr

Step by step, how to fill out and submit the copyright registration form for a "group of unpublished images" using the Copyright Office's online eCO system.

 

ASMP Promotional Videos

Why Join ASMP?
Hear members speak out on the importance of ASMP.

 

Learn the Importance of Hiring a Pro
See ASMP members, view their work and learn the importance of hiring a professional who will better serve your clients or your business. This video leads you to FindAPhotographer.org online or the iPhone app. The best way to find a professional for your next assignment.

 

Member Videos on Industry Topics

Note: Permission to use a video listed below must be obtained from the individual creator. It is not necessarily covered by a Creative Commons license. Please contact the creator directly.

 

The Connected Artist
On November 10, 2011, American Photography and American Illustration presented a symposium titled Big Talk. This session, “The Connected Artist: Using Social Media for Promotion and Sales,” is a panel discussion moderated by ASMP past president Richard Kelly.